Food State
The Health Industry's Best Kept Secret

In nature nothing works in isolation. The body understands food, not chemicals. That is the principle that embodies the ethos of Nature's Own and the 'Food State' range of vitamin and mineral supplements.

Nature's Own was founded in 1980 by individuals whose dream was to offer supplements made to the highest standards. In their search for quality and efficacy their path led them to a scientist in the USA who had spent many years perfecting an innovative process. It was a method of growing nutrients back into the food concentrates where one might normally expect to find them in nature. The scientist, Andy Szalay, called this the 'Food State' process. The origins of the 'Food State' story go back many years.

From the time that a growing number of scientists realised that foods contained components that were valuable for health, there has been the desire to break the composition of food down so that the active ingredient can be isolated. This action, in medical circles, is named the mechanistic approach.

The breakthroughs in the discovery of vitamins began with the dawn of the 20th century when scientists such as Kasimir Funk and Albert Szent-Gyorgi discovered and isolated vitamins from food. Funk, Gyorgi, and others noted that this isolated nutrient was not nearly as effective in its action as when it was contained within the whole food concentrates they had used previously.

However, the pharmaceutical companies, sensing the market potential of these products, immediately set about selling these and other chemical vitamins. Since that time £million marketing campaigns have erroneously convinced the public that the chemical industry have been able to produce nutrients as good as those in food. The word ënaturalí is frequently used too, although in law ënaturalí is a meaningless term. And that is how we understand and accept without question our vitamins and minerals today. The sad truth is of course that our body struggles to understand these isolates.

"If one can isolate and extract a nutrient from food, could one find that mechanism to grow it back in?" Thus, many years ago, began Andy Szalay's 20-year search to find a way of replicating Mother Nature. Andy did succeed, and, after successfully growing ascorbic acid back into food, he found the same mehtod held good for other nutrients. He called this the 'Food State' principle. On average he found that nutrients in this form to be 3 times better absorbed and retained for use by the body. He set up a small plant in New Jersey which is when the two forward thinking individuals who founded Nature's Own beat a path to his door.

Since that time over 22 years of scientific studies involving some 70 plus peer reviewed studies all attest to the superiority of 'Food State'over and above the chemically formulated counterparts. 'Food State' are better absorbed, longer retained, and better utilised.

The products are contained in an organic, non-toxic base, without the addition of colourings, flavourings, sugars, or preservatives.

Nature's Own is the only dietary supplement company in the UK that sets such high standards for its formulations.